Summary of Reddit Comments on Media Buying

Media Buying Overview

• Media buying involves buying ad space on various platforms for clients.

Roles and Tasks in Media Buying

• Juniors focus on asset trafficking, reports, and managing digital campaigns.
• Seniors handle negotiations with networks, creative agencies, and media planning.

Skills and Training Required

• Industry experience is key to moving from a buyer to a strategist.
• Strong knowledge of platforms like Meta and the tools used in media buying is essential.

Pros and Cons of Media Buying

• Pros:
  • High marketing responsibility and fruitful career opportunities.
  • Direct impact on client revenue and ad spending decisions.
  • Requires strategizing, testing, pivoting, and gathering insights.
• Cons:
  • Involves dealing with media reps, sales pitches, and constant follow-ups.
  • Can lead to ethical dilemmas like dodgy backroom deals and overpriced sponsorships.

Future of Media Buying

• Trending towards programmatic media buying, leveraging technology and data analytics for efficient targeting.
• Automation is affecting the industry, but human strategists still play a crucial role in decision-making.

Additional Insights

• Amazon challenges users in finding physical media items online due to hidden listings.
• Best Buy plans to exit physical media retail, impacting customers who enjoyed browsing physical collections in-store.
• Tower Records in certain regions thrives by offering a variety of physical media to a niche collector audience.
• Eminence of streaming services prompts changes in physical media consumption patterns and retail strategies.
• Despite the decline in physical media sales, there remains a loyal cult following interested in collectible physical copies.