Cambridge Analytica

• Cambridge Analytica used personal data from Facebook users without consent to run targeted ad campaigns to influence people.

Pros

• Efficient Analysis: They used the data to create successful ad campaigns.
• Influence: They could tailor ads based on specific data to target individuals effectively.

Cons

• Ethical Concerns: Engaged in questionable data collection practices without user consent.
• GDPR Violation: Used data for purposes not explicitly consented to.
• Lack of Oversight: Facebook failed to prevent the misuse of data.
• Rebranding: Changed names to Emerdata and Auspex.

Reddit Data Sale

• Reddit allowed access to user data, akin to following every user and seeing their public posts on the site.

Pros

• Efficient Data Analysis: More streamlined access for analysis.

Cons

• Privacy Concerns: Raised questions about privacy and data usage by social media platforms like Reddit.
• Lack of Transparency: Concerns about user data being sold without clear disclosure.
• Potential for Abuse: Raises issues around misuse of data for undisclosed purposes.